KLUB DRAMATIK

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PM Performance Marketing

Case

Klub Dramatik started as a simple conviction: that a niche festival built around genuine curation was worth making. Across multiple editions, that belief has held, and the festival has grown quietly around it. Every element is considered from the inside out. Rather than temporary structures, the stages are designed as immersive, site-specific installations. Selectors are chosen for depth and musical seriousness. Printed booklets document the creative process behind each edition — giving the audience a way into the thinking, not just the experience.

The Work [2026]

Midway through their latest campaign, the production demands of the festival required the team's full attention. Building environments at that level of detail leaves little room for anything else. With 40 days remaining, the advertising strategy was restructured, performance marketing absorbed, and a post-festival campaign developed alongside it.

Measured over time

Campaign

(First 10 days) Daily Sales: +100%(Total campaign) ROAS increase: +6.28x

Ticketsale

Saturday: sold outSunday: sold out

In practice

Those involved

ASSIGNMENT STUDIO KRING:01. Performance Marketing: Campaign restructuring, ad creation, and analysis.

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