TRANSIT

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PM Performance Marketing

Case

TRANSIT takes place once a year on a trailer park campsite on the edge of Antwerp — stages tucked into the natural surroundings, greenery folding around the site. Each edition aims to go further than the last. That commitment keeps the festival in motion. Away from the familiar, toward something less defined.

The Work [2026]

To tell a more expansive story around the festival, the core team shifted their focus toward cinematic video and long-form narrative storytelling — building a campaign around a bigger story rather than individual assets. Freeing up that attention required handing off the performance marketing. Studio Kring took over the technical back-end. The Ad Manager was restructured and optimised, with testing put in place to let the data inform decisions quietly in the background. Once the festival closed, a post-festival campaign kept the narrative alive and laid the groundwork for the following edition.

In practice

Those involved

ASSIGNMENT STUDIO KRING:01. Performance Marketing: Campaign restructuring, ad creation, and analysis.

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